Pay-TV Will Dip To 38% Of U.S. Homes By 2027 As Exodus Continues; Streamers Facing Saturated U.S. Market Tectonic AVOD Shift PwC Forecast

By 2027, the U.S. television industry will see $30 billion less annually from traditional subscription and advertising revenue than it did a decade earlier amid ongoing cord cutting, according to a new forecast by PwC published today. The rate of subscriber decline in the traditional TV bundle hit a milestone in the third quarter of […]

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